For the second consecutive yr, MIDO the worldwide eyewear present, was awarded 1st Prize by Mediastars within the Press part, Each day class, for its SPHERES – The Eyewear Universe communication marketing campaign developed and created by Max Galli in partnership with Mixer Group. The marketing campaign was additionally awarded the Particular Star for Inventive Route. The awards ceremony was held final week, Thursday, June 6th, on the Auditorium San Fedele in Milano.
The “Spheres” marketing campaign was a turning level within the promoting sector as a result of it was the primary, within the commerce present trade, to be created by combining human creativity and the progressive energy of Synthetic Intelligence, exploring the brand new frontiers of visible communication.
At its 28th version, every year the Mediastars award is assigned to the very best Italian campaigns, recognizing and including worth to the professionalism and expertise of these working within the subject of communication on the nationwide stage. Greater than 580 tasks had been nominated for this version and evaluated by a jury composed of trade specialists and professionals.
The MIDO group is already engaged on a brand new communication marketing campaign with the intention of as soon as once more fascinating its viewers and strengthening model consciousness internationally, because of distinctive, inventive, partaking messages.
Be part of The Optical Journal at MIDO 2025 from Saturday, February 8 by Monday, February 10 at Fiera Milano Rho. Keep tuned right here for extra data and journey offers or go to MIDO.com.
CREDITS “SPHERES – THE EYEWEAR UNIVERSE”
Company: MAXGALLI Communication e MIXER GROUP
Inventive Route: Max Galli
Artwork Director: Sergio Copetti
Copy: Lorella Montanaro
Digital Processing: Silvia Badalotti
Shopper Supervisor: Martina Vailati
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